Welcome to the ALM Creative blog – a place where emotion meets storytelling, and where you’ll (hopefully) feel a little less awkward about being in front of a camera.

Whether you're planning a photoshoot, wondering what “candid photography” even is, or just here to peek behind the scenes – you're in good company. This is where I share the heart of what I do: honest stories, helpful tips, and the small, unforgettable moments that make a photo really matter.

Explore by category:

Real Stories –
Emotive galleries, favourite shoots, and the beautiful chaos I’ve been lucky enough to photograph.

Behind the Lens –
Bite-sized reflections and deeper dives into how I work, why I shoot the way I do, and what it’s really like to be photographed.

Tips & Advice –
How to prep for a session, what to wear, what not to worry about… and why candid always wins.

Branding & Business –
For small business owners: how great photos can elevate your brand, and what to expect from a shoot that feels true to you.

Not sure where to start?

Here are a few favourites:

• The truth about natural, candid photography – and why you’ll probably cry (in a good way)